Sustainability in the Supply Chain – The Asia Perspective

Today’s consumers have evolved and are now more informed than ever. This shift has pushed companies to make and sell products that suit buyers’ lifestyles and the latest trends. Recently, sustainability has become an area that has caught consumers’ eyes. Studies have shown that 90% of consumers in the Asia-Pacific region are willing to pay a premium for sustainable products. Meanwhile, 51% of consumers in the area ranked ‘good for the planet’ as one of their top 3 criteria when making purchasing decisions. *

apa market trends

Leading companies have taken notice and started to embrace sustainability in every aspect of their business, from manufacturing to packaging and shipping. In fact, there is an opportunity to move beyond applying sustainability solely as a buzzword, and to reap the genuine business benefits it has to offer. Data and research have shown that applying sustainable practices to a business and its value chain provides advantages that far outweigh its costs.

In our latest paper, we uncover the obvious benefits sustainability has to offer the environment, as well as the positive impact it can have on a company.

Here's a preview to what you can find in this edition:

  • Embracing sustainability as more than just a buzzword: Adding value and improving bottom lines through sustainable practices.
  • The benefits of sustainability are within your reach: Reasons to care about sustainability and why it makes sense for your business.
  • Sustainability is difficult yet attainable: The reality of executing sustainable practices and barriers for the Asia-Pacific region.
  • How tech is powering sustainability: The role of new technology in helping businesses meet economic, social and environmental goals.

*Source: Bain & Company

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