The Guatemalan company Exportadora Atlantico S.A. exports yearly more than 25,800 tons of melons to the US. Without being a trivial task this end-to-end cold chain solution that offers Sealand has worked for this exporter.
Origin trucking, ocean carriage, customs clearance, destination trucking, and cold storage is the journey that the melons of Exportadora Atlantico S.A make as an end-to-end solution with Sealand. It has provided the company with increased control of the melons – all the way to their customers' destinations.
All of this has resulted in increased reliability and reduced waste, just as it has enabled Exportadora Atlantico S.A to take advantage of changes in demand better and improve both their customer satisfaction and profitability.
Ultimately, this means that the end-consumer can purchase melons of higher quality in their local supermarkets.
By implementing all of this, we have reduced the company’s administrative load significantly by using a single point of contact in our CX department and electronic visibility of their cargo.
A trivial task:
Before working with Sealand, there were some challenges with reliability, visibility, and control.
Cargo was rolled out, various terminal issues, and even vehicular accidents resulted in deviations from transport plans. The ability to meet their customers' commitments was some of the issues Exportadora Atlantico S. A. faced on the origin side.
Complexities with customs clearances, agricultural inspections, equipment availability, cold storage capacity, and truck availability impeded the smooth flow of the fruit at the destination. Additionally, coordinating different providers and processes for each consignee made solving problems very challenging for the small administrative team.
Eight types of unpredictable charges resulted in the early delivery chain of the melons and a lot of adverse effects on Exportadora Atlantico´s business: such as food waste, destruction cost, exposure to demurrage charges, chargebacks from retail customers, and diminished quality and consignment value of the melons they had worked so hard to produce to put out in the market.
In addition, Sealand has investments in cold storage assets that will enable the next evolution in increasing fruit quality and reducing cost. Sealand will provide another value-added service including providing quality control, packing7baggaging and retail distribution on behalf of the customer.
About Exportadora Atlántico S.A.:
A melon grower in Guatemala with headquarters located in Asunción Mita, Jutiapa. A department on the east side of the country. The company employs five administrative staff and over 200 workers in the melon fields and packing facility. Exportadora Atlántico S.A. exports an average of 25,800 melons which is around 1200 reefers every year. The fruit is exported to the USA, where there is prepared and distributed to retailers.